CareerHMO http://careerhmo.com Career Coaching for Job Search Fri, 19 Sep 2014 20:58:41 +0000 en-US hourly 1 What is the Difference between Marketing and Branding? http://careerhmo.com/what-is-the-difference-between-marketing-and-branding/ http://careerhmo.com/what-is-the-difference-between-marketing-and-branding/#comments Tue, 16 Sep 2014 17:39:17 +0000 http://careerhmo.com/?p=1828 marketingvsbranding

kristen_web_2772Kristen Burke

You brand yourself by thinking of the two or three words you want others to associate with you and then consistently and constantly acting in a manner consistent with your brand, You market yourself by making as many people as possible aware of your brand. You can do this through networking, blogging, commenting on blogs and being active in your professional organizations.

 

ANNE_MARIE_COOLEY_profile photo-1Anne Marie Cooley

Branding and marketing go hand in hand as you build your network. A strong consistent brand speaks to who you are in the context of your career and goals. As you clarify your brand you can then move forward with marketing yourself.Marketing today must include being savvy about social media. Proactively promote your brand through LinkedIn, Twitter and/or Facebook online. You’ll need to market your brand through any and all of the places where you network online and in-person.

 
new john
John Toomey
“Branding is defining yourself as a specialist making it clear to everyone what you are offering. By focusing on key words, your transferable skills and related job experience anyone looking at your resume or LinkedIn profile has a clear understanding of your brand. Marketing is more how you are reaching out to perspective employers or clients if you are more focused on contracting your services. Identifying those companies and making connections with people in those companies is more the marketing of yourself. ”  Learn About John’s coaching here.

 
bb head shot suzanne 4:2 Bud Bilanich

You brand yourself by thinking of the two or three words you want others to associate with you and then consistently and constantly acting in a manner consistent with your brand, You market yourself by making as many people as possible aware of your brand. You can do this through networking, blogging, commenting on blogs and being active in your professional organizations.

 

 

 

 

 

 

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Why Do I Need to Brand Myself As A Specialist? http://careerhmo.com/why-do-i-need-to-brand-myself-as-a-specialist/ http://careerhmo.com/why-do-i-need-to-brand-myself-as-a-specialist/#comments Wed, 10 Sep 2014 13:37:24 +0000 http://careerhmo.com/?p=1815  

blogspecialist

Lisa Adams

Lisa

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Branding yourself as a specialist keeps you from being a generalist like so many other professionals in the market today. I too have struggled with this while I was in HR and in Corporate Development.  Tell others what your specialty is and they will help in your search. This gives direction to your job search, career, and networking when you hone in on a specialty that you enjoy. It really is a must in today’s market.

 Learn more about Lisa’s coaching here. 

KristinNew-01-1-150x150

Kristen Burke

In thinking about why you need to brand yourself as a specialist I was trying to think of a career where being a generalist would be important. I couldn’t think of any, the only thing that came to mind was “Jack of all trades, master of none.” You don’t want that quote to come to mind when potential employers are looking at your resume.  I was recently looking for someone to paint a condo, I looked for ads on craigslist to see who I could find. There were many ads for “jack of all trades” but I was afraid that, while they were cheaper and could do many different things, they weren’t going to be exceptional at painting. I ended up hiring a painter, I paid more but the job was done right. As an “employer” I was looking for someone to be a specialist and I was willing to pay more for, this is what you will run into with every employer. I have never seen a job posting asking for a generalist so don’t advertise yourself that way.

ANNE_MARIE_COOLEY_profile photo-1Anne Marie Cooley
“Everyone is multi-faceted, bringing multiple skills, experiences, strengths and knowledge that they have acquired throughout their career.

In today’s job market, the stakes have been raised due to several factors, e.g., the increase in the number of people competing for the same positions and employers looking for the ‘perfect’ candidate.  Social media gives you the ability to gain a wider audience, however, it also demands that your message is strong and consistent.  You need to present your strengths and your uniqueness.

To brand yourself as a specialist, i.e., in order to show your breadth AND depth, you’ll need to identify your ‘T’.  Your breadth of experience, skills, strengths and unique talents are the horizontal of your brand’s ‘T’.  The vertical of your ‘T’, the depth of your brand, is that area where you are the ‘Subject Matter Expert’.  It may be what you know, what you do, or how you do it.  However you define your area of expertise, this is the core of your specialist brand.  Present a strong core and it will support, and be enhanced by, all of your other skills.

new john
 John Toomey

“In today’s job market it is critical to standout and one way is to position ourselves as a specialist in what we do. Through our personal branding we decide what we are looking for in a career and focus our transferable skills in that area. This positions us as a specialist in our area and allows us to standout among the average generalist focused candidates. When someone is seeing our resume or LinkedIn profile it is clear and to the point on what we offer.”

 

bb head shot suzanne 4:2 Bud Bilanich

Specialists land jobs.  That’s why you need to brand yourself as a specialist.

When I first hung out my shingle as a consultant, I made a typical beginner’s mistake.  I went after assignments that I “could” do.  I didn’t land too many of those types of gigs.

When I branded myself as a specialist in team development, I started to prosper.

The funny thing here is that once I gained entry into a number of companies, I began getting asked if I could do things for them outside of team development. I could and did.  But it all began by branding myself as a specialist.  Brand yourself as a specialist and increase your chances of success.. Learn more about Bud’s coaching here. 

 

Liz-small-150x150Elizabeth Dexter-Wilson  

Competition for jobs is fierce and the ability to stand out makes all the difference when it comes to landing employment. This is where branding yourself as a specialist becomes crucial. Being a specialist brings you out of the crowd, highlights your unique value and grabs the attention and interest of those seeking this unique value. So, what is this “super power” you possess? And how has it made you the “go to” person? Find the answer and use it to launch your brand to the next level. If you struggle with identifying this super power, simply ask those who know you best. They will give you the answers you need to help brand you as a specialist.

 

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How Do I Build A Relationship with People and Companies that are Important in my Job Search? http://careerhmo.com/how-do-i-build-a-relationship-with-people-and-companies-that-are-important-in-my-job-search/ http://careerhmo.com/how-do-i-build-a-relationship-with-people-and-companies-that-are-important-in-my-job-search/#comments Tue, 26 Aug 2014 18:59:04 +0000 http://careerhmo.com/?p=1795 Relationships

How Do I Build A Relationship with People and Companies that are Important in my Job Search?

 

 

Lisa Adams

Lisa

 

To build relationships with people at your target companies, begin conversations. Reach out to colleagues at the company that you could relate to, either via LinkedIn, mutual contacts, or associations.  The best thing you can do is talk about your industry.  Share what you have been learning about the industry or around changes that are effecting the industry.​  Relationships will start when common interests are discussed.

Learn About Lisa’s Coaching Here

 

Kristen Burke

KristinNew-01-1-150x150

I love this topic, as a coach I get asked this question all the time. Don’t put too much pressure on making crucial connections, think of this process as a fact finding mission. LinkedIn has made it very easy to connect with people who are in your industry or work in companies you would like to work for. Find people you are interested in learning more about and reach out to them

. Ask them what they like about the company they work for and how they got there.  Most people will be flattered you reached out and are usually happy to share information. I also think reaching out to people you already know who are in your industry is important.

Set up a time to meet or chat even if they don’t work for a company you are interested in. They might know someone they can introduce you or at least be a reference when you land that interview. Remember to continue networking even after you get a job.

 Learn more about Kristen’s coaching here.   

Anne Marie Cooley
ANNE_MARIE_COOLEY_profile photo-1Build upon the three things you can do immediately – research | connect | network (blog post 8/18). Once you have initiated your efforts by reaching out to the individuals and companies of interest, concentrate on nurturing that relationship.A key to building the relationship is to be proactive in your approach.  Keep in mind that you reached out to them.  Find opportunities to continue to connect with these individuals.   Take the time to continue to learn about their company within the industry so that you can speak to their role.Relationships take time and nurturing to enable them to grow.  Time will determine how and when this will impact your search.   Learn more about Anne Marie’s coaching here.

 

 
Liz-small-150x150Elizabeth Dexter-Wilson

Use company websites and LinkedIn company profiles to research and select 10 companies you would love to work for. Then, again using LinkedIn, research and identify 5 people in each of those companies that you find interesting and would like to build a professional relationship with. Send a personalized connect request to each of these individuals and, if they accept, stay in touch monthly by paying it forward, sending articles relevant to their industry or offering to assist them with projects or challenge

Find out where these people “hang out” online. What LinkedIn groups are they in and what kinds of issues, ideas or concerns do they address and discuss in these groups. What Twitter Chats do they frequent. Become a regular in these same groups and chats, offer smart, educated ideas and opinions and begin to build credibility with them. The more they read your ideas and opinions, the more you will build your credibility with them, an alliance will begin to form and you will become a colleague.

Learn more about Elizabeth Dexter-Wilsons coaching here. 

 

 

 

 

 

 

 

 

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What Are the Three Most Important Things I Can Do Right Now to Advance My Job Search? http://careerhmo.com/what-are-the-three-most-important-things-i-can-do-right-now-to-advance-my-job-search/ http://careerhmo.com/what-are-the-three-most-important-things-i-can-do-right-now-to-advance-my-job-search/#comments Tue, 19 Aug 2014 19:51:58 +0000 http://careerhmo.com/?p=1784 advance

What Are the Three Most Important Things I Can Do Right Now to Advance My Job Search?

 

 

 

Kristen Burke

KristinNew-01-1-150x150

The three things you can do to increase your chances of getting hired would be:

1.) NETWORK! I cant emphasize enough. Grow your connections related to your industry on LinkedIN, go to networking events in your area, chat the person up next to you in the restaurant, the barbeque, your friendsand increase your linkedin visibility by getting recommendations and endorsements.

2.) UPDATE YOUR LINKEDIN PROFILE- LinkedIN is an incredible tool – its the way recruiters and hiring managers find you! Get you key words optimized, get a great picture, get endorsements and recommendations, all are important in helping your LinkedIN profile work for you      and not against you!

3.)WORK YOUR JOB SEARCH! - be consistent, dedicated, and don’t give up. All the tools you need are here on CareerHMO. Use all the resources  that we offer here      at CareerHMO and use them! You can have all the resources in front of you – if you don’t use them it will make your job  search longer and more frustrating!

 Learn more about Kristen’s coaching here.   

ANNE_MARIE_COOLEY_profile photo-1Anne Marie Cooley

“The three things that you can do right away to improve your chances … research | connect | network!

The precursor to researching companies is to know yourself – your skills, experience, likes and dislikes.  Then research the market with your unique criteria.

If you aren’t connected with a LinkedIn profile, you need to do so immediately.  I cannot over emphasize the benefit of your professional online brand.

Network at every opportunity – in person, online – wherever your day takes you.  Every encounter is an opportunity to network.  Remember the ‘six degrees of separation’ principle!  Learn more about Anne Marie’s coaching here.

 
bb head shot suzanne 4:2 Bud Bilanich

 

1) Prepare a unique resume and cover letter for every job in which you’re interested.  This will give you the best chance of getting an interview.  Highlight how your skills and experience are and exact match for the job.  Gather as much information about the job as you can.  Job descriptions found in ads will give you some idea of keywords to highlight in your resume and cover letter.

 

2) Make sure you take full advantage of an interview by preparing intensely.  Do your best to anticipate the questions you are likely to get, then prepare specific answers to those questions. Decide on points that you want to make about your skills and experience and figure out how you are going to get these points into the conversation if you are not asked a direct question. Get comfortable with your answers by practicing them out loud.  Role play with your partner, spouse or friend.

3) Stay positive.  Surround yourself with positive people.  Job hunting is a frustrating experience. You need to build a support network that will be there as you go through it. The best way to build a strong network of positive people is to be a positive person yourself.  Br willing to help others achieve their goals.

  Learn more about Bud’s coaching here.

Liz-small-150x150Elizabeth Dexter-Wilson

1) Know the heck out of your industry. The more you know about what is going on in your industry, the more you are able to share ideas, identify issues and plan solutions. Becoming an industry thought leader will set you apart from the crowd and make you a top notch candidate. Follow industry blogs and companies on LInkedIn and Twitter. Join industry groups and become a regular who shares and discusses issues and ideas.

2) Build strong professional relationships with industry experts. Identify who these people are, reach out to them and begin corresponding. Learn from them, ask questions and pay it forward. They will become mentors and allies for you that will pay you back ten fold when seeking employment.

3) Demonstrate your unique value. Don’t just tell others what you have to offer, prove it by engaging and being active in your industry. Participate through volunteering, interning, holding leadership roles in professional associations or even guest blogging. People hire those who have proven what they can accomplish.

Learn more about Elizabeth Dexter-Wilsons coaching here. 

 

 

 

 

 

 

 

 

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How Can I Make My Cover Letter Stand Out? http://careerhmo.com/how-can-i-make-my-cover-letter-stand-out/ http://careerhmo.com/how-can-i-make-my-cover-letter-stand-out/#comments Tue, 12 Aug 2014 19:04:52 +0000 http://careerhmo.com/?p=1774

This Week’s Challenge – How to Make My Cover Letter Stand Out?

 

 

Lisa

Lisa Adams

Show you are a part of their tribe by describing a story of how you have used their products / services; interacted with their team; saw their product make a difference.  The more you can describe how you connect with them, the better

​     Learn more about Lisa’s coaching here. 

 

 

 

KristinNew-01-1-150x150

Kristen Burke

The cover letter is your opportunity to catch the employers attention. You want to make a connection with the company and give examples of past work that is relevant to the position you are applying for. Do not use vague terms like, loyal, hardworking and dependable. Take the opportunity to really tell them what you are about

  Learn more about Kristen’s coaching here.

 

 

ANNE_MARIE_COOLEY_profile photo-1Anne Marie Cooley

Get them at hello“! [J.T. O'Donnell]  Cull the myriad sources of cover letter techniques available throughout social media.  You’ll find that the tips are variations on the same themes, the best of which are available to you right here on CareerHMO!  Not a member yet?, scroll down and check out the ‘Free Tools | CareerRx | Quick Tip: Cover Letter Effectiveness Test’.  Within the first few seconds, J.T. hits the nail on the head, “Get them at hello.

Once you’ve grabbed your reader’s attention, you then need to keep that attention by providing the information needed to evaluate you further.  Is your format impeccable?  Do you leave your reader with a sense of you, i.e., does your attitude shine through?  Have you connected with your reader by sharing your voice?  And last but most definitely not least, have you presented your experience in alignment with the stated requirements for the position?”   Learn more about Anne Marie’s coaching here.

 

John Toomey
The first thing with your cover letter is make sure it is not a summary of your resume, let your resume showcase your skills. What we need to do is to write a letter that connects you to the company, what makes you excited about them. Make it personal and get them hooked on you so they want to read more about you by going to your resume and invite you for an interview. The cover letter needs to be the smile and handshake they would see if you were standing in front of them.   Learn more about John’s coaching here. 
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I Hate Networking! How can be a more Effective Networker? http://careerhmo.com/i-hate-networking-how-can-be-a-more-effective-networker/ http://careerhmo.com/i-hate-networking-how-can-be-a-more-effective-networker/#comments Tue, 05 Aug 2014 18:37:37 +0000 http://careerhmo.com/?p=1767  

networking

THIS WEEK’S CHALLENGE -I HATE Networking! How Can I become a More Effective Networker?

 

 

Lisa

Lisa Adams

Network in fun ways.  Do the non-traditional way of creating your network, meet people in all areas of life.  Summer is the best time to meet people.  I have made new contacts this summer from, the town pool, town camp, church, and farmers market.  Just by getting out with my kids and saying hi to strangers I have made contacts.  Challenge for you this week, say hi to at least one stranger a day.  See if a conversation gets started.​    .  Learn more about Lisa’s coaching here. 

 

 

KristinNew-01-1-150x150

Kristen Burke

Practice makes perfect, the more you do it the easier it gets. I also think people put too much pressure on networking. Don’t go to events with the mindset that you need to meet someone who can get you a job, go with the goal of meeting new people and learning about them. Be a good listener and ask questions!    Learn more about Kristen’s coaching here.

 

 

ANNE_MARIE_COOLEY_profile photo-1Anne Marie Cooley

“What exactly is it that you hate about networking? Is it having to reach out to strangers, either at an in-person event or online via social media?  Or, do you resist connecting with people you know but haven’t been in touch with out of fear of seeming opportunistic?

As with many things in life, both professional and personal, networking is easier when it’s a habit, something you do on a regular basis, as often and consistently as possible.  Start one-on-one, if you find group activities daunting.  Start with a friend if reaching out to strangers is uncomfortable for you.  The goal is to connect, and it’s never too soon to reach out, in fact the sooner the better!

Once the connection has been established you’ll need to be proactive in maintaining it.  (Perhaps this is the part that you hate about networking?!)  Networking at its best is a two-way connection.  First you’ll initiate the connection, then you’ll need to nurture it.  How you do this will vary depending upon the nature of the connection.  Over time, extending the network to include others will help to reinforce your original connection and allow for greater reciprocity among your network.”

bb head shot suzanne 4:2 Bud Bilanich
Hate networking? Think of it as making friends.  Then do what friends do — help somebody. The next time you are at a networking event, or meet someone new, listen to what they have to say and think to yourself, “How can I help this person?”  Can you introduce him or her to someone who can help with their job search?  Can you recommend a website that might be helpful to them?  Can you recommend a book that they might enjoy?  It doesn’t matter if your help is big or small.  What matters is that you offered your help.  This is a great way to make friends — and to build a strong network
Kitty small
               Kitty Boitnott

I also hate networking, so when it comes right down to it, I remember the old Nike commercial, “Just do it.” Networking may be one of those necessary “evils,” but it is critically important for you to get out there and make connections. You can’t do that while sitting behind your computer. (That is called hiding.) I just talked to a client today who was excited about all of the new connections she has made by making herself get out of the house and attend events where she meets people in the most unexpected and “serendipitous” ways.

Those connections wouldn’t happen if she were staying at home working on her resume or tweaking her cover letters. Those activities are important, but nothing replaces face-to-face, human contact. So, when it comes to networking, Just Do It!   Learn more about Kitty’s coaching here. 

 

 

 

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How Do I Best Prepare for an Interview? http://careerhmo.com/how-do-i-best-prepare-for-an-interview/ http://careerhmo.com/how-do-i-best-prepare-for-an-interview/#comments Tue, 29 Jul 2014 19:06:41 +0000 http://careerhmo.com/?p=1760 interview

 

Lisa

Research, Research, Research:  You must take the time necessary to dig deep and do your research on the company, the individuals you are meeting with, and the department.  Find as much as you can to add to your knowledge of the people and company.   This will help you as you then prepare your specific interview responses.

 

 

Learn more about Lisa Adam’s coaching here. 

 

 

KristinNew-01-1-150x150

Kristen Burke

Write out your answers to common interview questions. Get a friend to ask you the questions and practice saying the answers out loud. If you don’t have a friend to ask you can practice in a mirror or record yourself. You can never be over prepared! Know the company and culture that you are walking into – the better you know about the company and culture – the more you can contribute to the conversation!

 

ANNE_MARIE_COOLEY_profile photo-1Anne Marie Cooley
“One of the best pieces of advice about interviewing that I received early in my career, is as relevant and imperative today.  It applies whether it is an in-person, phone or online interview.  The advice was to remember that the interview was a dialog, not a monologue.  You have the right and responsibility to interview your potential employer.
What this highlights is the fact that you need to have as much information as possible about your potential employer.  You’ll want to be able to identify ‘who they are’, their culture, their mandate, their needs, in order to be able to present ‘who you are’, your skills, your experience and your strengths, in context and at your best.”   Learn more about Anne Marie’s coaching here.
bb head shot suzanne 4:2 Bud Bilanich
Build your confidence by preparing thoroughly.  Research the company and industry.  Learn as much as you can about the job.   Develop START answers ( Situation or Task, Activity, Result, Takeaway) for the questions you are likely to be asked and to highlight information about yourself that you want to get across.  Then practice.  Role play with a friend, your spouse or in front of a mirror.  Be ready when you get to the interview.

  Learn more about Bud’s coaching here.

 

Liz-small-150x150Elizabeth Dexter-Wilson

Learn everything you can about the company and how you fit in. What is their mission and how do you fit into this mission? What are they doing well and how can you compliment their success? What challenges and problems have they encountered during the past year? What skills and qualities do you bring that will help them tackle these challenges and problems?

Remember that an interview is not a test with right and wrong answers. Instead, an interview is a conversation between two professionals that includes questions, answers and consultation. Keep this in mind as you research and prepare to discuss how you fit into the company.

Learn more about Elizabeth Dexter-Wilsons coaching here.

 


Kitty small

My best advice to anyone preparing for an Interview is to do all the research about the company and the leadership  that you can. Look for any and all pertinent information, i. e., company challenges, culture, work environment, successes, etc., that can be found. Interview people already inside the company for insider perspectives, but also look at it from a fresh perspective and be prepared to offer some suggestions for how you would propose to solve the problem, cure the pain, or address the challenges that are being dealt with in the moment.

When I was on the side of management and we were interviewing prospective new hires, I was always the most impressed with the candidates who had clearly done their homework and knew something about our organization that you wouldn’t expect an outsider to know. The interviews that were “knocked out of the ballpark” were the ones where the candidate not only demonstrated the fact that he/she had done the background research, but she/he also had suggestions to offer regarding a specific problem that we were looking to solve. Even if the suggestion was one that would wind up not being viable, the effort and the thought that went into making the effort never went unnoticed. The bottom line is do your homework. 

Learn more about Kitty Boitnott’s coaching here.

 

 

 

 

 

 

 

 

 

 

 

 

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Why is Personal Branding Important in Job Search? http://careerhmo.com/why-is-personal-branding-important-in-job-search/ http://careerhmo.com/why-is-personal-branding-important-in-job-search/#comments Tue, 22 Jul 2014 19:49:47 +0000 http://careerhmo.com/?p=1753 Branding 2

Why Is Personal Branding So Important in Job Search?

KristinNew-01-1-150x150

Kristen Burke

I think of personal branding as a marketing campaign. In our practice we teach our clients to think of themselves as a “business of one” and your personal branding is your marketing campaign. A successful marketing campaign captures its intended audience by effectively communicating its distinctive features to fit the needs of the consumer. What they don’t do is give broad statements about the company. The mistake too many job seekers make is to create broad statements about what they do, this makes them blend in with the crowd. When branding your business of one you want to have a clear message of what you specialize in and keep your message short

 

ANNE_MARIE_COOLEY_profile photo-1Anne Marie Cooley
“When it comes to your job search, the importance of your personal branding cannot be emphasized enough.
The clearer your ‘brand’ that you are presenting to your network, the stronger your message.
Who are you?  What are your strengths?  What skills/experiences do you have to share?
It’s equally important that your message is consistent across your network.
Just like a photograph, your brand is a ‘snapshot’ of you.  Make it your best shot!
 
new john
John Toomey
Creating a strong consistent Brand is critical to being successful in any job search or career advancement plan. We need to be a specialist in our careers and not a generalist. Our Brand allows us to stand out and focus our skills and accomplishments toward what we are best at and enjoy doing. Through our LinkedIn Profile, our Twitter account, our Resume or any other view of us we want potential employers to clearly see how we can uniquely solve their problem.  Learn About John’s coaching here.

 
bb head shot suzanne 4:2 Bud Bilanich

Personal branding is very important for a successful job search.  Your personal brand can help you narrow down the jobs and companies in which you are interested.  If your brand doesn’t seem to fit with a specific job or company, you should rethink your interest in that job and company.  Besides that, your personal brand highlights your uniqueness.  It can guide you in preparing your answers to the interview questions you anticipate receiving,  By staying on brand, you’ll be demonstrating consistency in your answers.  Consistency will impress hiring managers.

My advice on how to brand yourself?  Simple.  Choose one, two or three words you want other people to associated with you.  Then consistently and constantly act in a manner that will get them to think you of you in that way.    Learn more about Bud’s coaching here.

Liz-small-150x150Elizabeth Dexter-Wilson

It’s the little things that make the greatest impressions. Branding is about the little things. These include the extra few seconds it takes to hold open the door for someone, to smile and say hello or to send a quick e-mail thanking someone who shared information with you. These are the things that make people remember you in an emotional way. You have done something to make them feel good. Being consistent with the little things will build the core of your brand. Then, expand your efforts to paying it forward, going the extra mile, offering to help with a project or volunteering to work on something that is not typically part of your job. As Maya Angelou said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” People are drawn to those who make them feel good. Be that person. Learn more about Elizabeth Dexter-Wilsons coaching here.

Kitty small

Kitty Boitnott

Branding used to be something about which only major corporations and nonprofit organizations concerned themselves. A few years ago, a nonprofit organization for which I worked hired a marketing firm to create a “fresh” new brand that was to be more modern and designed to connect more easily with our newer, younger membership. The process took months of marketing research and thousands of dollars. Surveys were used, focus groups were engaged, and the public relations division waited with baited breath to learn the final recommendations.

The result of all that work and expense was a new, “sleeker” logo and an attempt to re-identify ourselves in more modern, “up to date” language. In the end,   the result was mixed, to say the least. Many mourned the old identity. The organization itself struggled for a few years with what felt like a crisis of identity. The organization weathered the transition, but the process was painful on multiple levels.

I believe that a part of the problem was that they created a brand without first creating a clear vision statement or mission statement. Had I been in charge (which I wasn’t) I believe I would have insisted that we start with “first things first,” as Stephen Covey used to like to say. Start with a vision, create a mission statement, and THEN you are ready to talk about branding and marketing.

The same is true, I believe, for those individuals who are creating a personal brand in the job search. Before getting too wrapped up in your personal brand, decide who you are, what you are about, how you can truly bring value–or how you can be an asset–to the company or organization for which you want to work. Once you have gotten clear on who you are and what you can bring to an organization, you are in a much better position to create your personal brand. Learn about Kitty’s coaching here. 

 

 

 

 

 

 

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How to Address NST (Negative Self Talk) in Job Search http://careerhmo.com/how-to-address-nst-negative-self-talk-in-job-search/ http://careerhmo.com/how-to-address-nst-negative-self-talk-in-job-search/#comments Tue, 15 Jul 2014 17:59:52 +0000 http://careerhmo.com/?p=1744 negativeselftalk

THIS WEEK’S CHALLENGE -How Does a Job Seeker Avoid NST 

                                                                                                                          (Negative Self Talk)

 

Lisa

Lisa Adams

Negative Self Talk (NST) hits everyone at some point in his or her lives, careers, and job searches.  It is a part of life. How we bounce back from it and fight the NST is key.  Each of us has a natural behavior or interaction style we utilize when working and communicating with others.  At times this style drives how we perceive our situations and ourselves.

Here are a few tactics to fight NST based on your interaction style.

 If you are driven by accuracy, privacy, and love the details:

Focus on what you can control, ignore the uncontrollable.  Job search has many factors that you can’t always control. Go work on one of your hobbies to occupy your mind on something other than job search.

 If you are a “doer”, leader, and are driven by results:

Enjoy focusing your energy on others. You have a need to accomplish and since you can’t be “doing” your job search 100% of the time, focus on an activity that will allow you to take charge and serve others.

 If you are more social with high energy:

Make plans to be around fun and encouraging people this week.  Go socialize or attend an event.  Focus the conversation on others, not your job search.  Enjoy getting recharged by doing something fun.

 If you tend to “go with the flow” and are very accepting of others:

Look to find a way to have a little fun with a smaller group, perhaps close family or dear friends.  They will be warm and accepting of you and help you recharge.

.  Learn more about Lisa’s coaching here. 

   KristinNew-01-1-150x150

Kristen Burke

It is very easy to let negative self talk creep in when you are looking for a job, everyone doubts themselves at some point. The problem is that it can really bog you down and hurt your job search. My advice is to deal with the negative thoughts head on. I find that my negative thoughts come at night so I keep a pad of paper and pen on my night stand. I write down my worries and fears so I can look at them the next day. My rule is that once it’s down on paper I can’t think about it until the morning. By writing it down I keep from obsessing about it and I allow myself time to get into a better frame of mind.  The next morning I deal with the issue, I look at my negative thoughts and talk myself through a positive outcome. The key is that the negative thoughts don’t take over! Learn more about Kristen’s coaching here.

 

ANNE_MARIE_COOLEY_profile photo-1Anne Marie Cooley

” Negative Self Talk has its roots in our fears and doubts.  Navigating a job search requires a great deal of introspection and self examination.  You’re evaluating your career path to date and exploring new paths by acquiring new skills and developing networks.  It’s a great deal to process, especially when you factor in the expectations (internal and external) to be at your best at all times!  
 
Face your fears!  Ask yourself what the worst outcome might be and whether any amount of worrying about it will change the outcome. Then ask yourself what actions you can take to change the outcome.  (Negative) talk is cheap.  Empower yourself by taking action! “
new john
 John Toomey
“Negative self talk is not uncommon in a job search. We get frustrated with our progress and start to doubt our skills and experience. This effects our attitude and comes across in our discussions and interviews with potential employers. What we need to do is turn it around. First revisit your skills and get reassured of your strengths, second refresh yourself on your successful projects and accomplishments and third call one of your super positive and supportive friends or family members that just picks you up and gets you back on track. The trick is knowing all of us have these down days and what to do to shake them off!!”


 Learn more about John’s coaching here. 

 

bb head shot suzanne 4:2 Bud Bilanich

Job searches are frustrating — waiting for call backs after an interview, not getting a job you really wanted.  It’s easy to get down on yourself and get into some negative self talk.  I have a couple of recommendations to beat negative self talk during a job search.  First make sure you do the absolute best you can.  Make sure your resume and LinkedIn profile are awesome, not just good. Prepare for interviews.  Make sure you are ready to answer any question that might get thrown at you.  When you do the best you can, things often work out. Even when they don’t work out, you can avoid negative self talk by saying to yourself, “I know I did the best I could.  Even if it wasn’t enough, I feel good about myself because I did my best.”
This brings me to my second point.  Choose to learn something from every setback, rejection or failure.  When things don’t work out, take responsibility for yourself.  Review what you did, Get feedback from others.  Find one or two things you can do to improve — even if you did your best.  When your best isn’t good enough, you have to get better.  By working to get better you are doing something positive, and building momentum.  And momentum is a powerful deterrent to negative self talk.
Do your best and learn from your failures — sounds pretty simple.  And it is — in concept.  But you have to do the work to make these ideas work for you in your job search.

 Learn more about Bud’s coaching here. 

 

Liz-small-150x150Elizabeth Dexter-Wilson  

When you find yourself making a negative statement, write down the statement on a piece of paper. Then, counter this negative statement by writing down two positive statements next to it. Read the two positive statements out loud at least 5 times. Then, cross out the negative statement.
Surround yourself with people who are positive. Stay away from the Divas, Trolls and Drama Queens in your life.

 

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Why are Job Boards a Waste of Time? http://careerhmo.com/why-are-job-boards-a-waste-of-time/ http://careerhmo.com/why-are-job-boards-a-waste-of-time/#comments Tue, 08 Jul 2014 17:19:38 +0000 http://careerhmo.com/?p=1736  

 

 

job board

 

 

THIS WEEK’S CHALLENGE -Why are Job Boards a Waste of Time for Job Seekers?

 

Lisa

Lisa Adams

Job boards have become the go to place for all things job search. They have become the default of what many think is a successful job search.  But it is a false sense of security. Job boards are a time waster and are the least effective way to land. The boards were originally launched with a clear objective; to make the hiring process easier. It has done that but recently candidates have lost the core skills necessary for effectively landing. You need a plan.  Get away from the job boards and create a job search plan. You will find a job faster and a better match to who you are as a professional.  Learn more about Lisa’s coaching here. 

 

Lynnsquare

Lynn Brookes

In the UK, the traditional way to find a job is still via a job board. However the world of work has changed drastically in the past decade. Nowadays, advertised vacancies are likely to attract a large number of responses and Automated Tracking Systems (ATS) screen out ‘unsuitable’ applicants based on a limited set of criteria. Sadly that can result in the CVs of many extremely well qualified applicants being rejected because their CV does not contain the right keywords to get past the ATS. In short, talented applicants are rejected by a machine!

To bring the human element back into the recruiting process, job seekers need to find other ways to find jobs, such as through their networks. In today’s socially networked world, applicants need to tap into their informal networks to find somebody who knows somebody who works at the organisation where they’d like to work. Jobseekers also need to become proficient at marketing themselves. However, before launching on to the market too soon, you need to get your message clear and that requires setting aside time to work through who you are, what you offer (skills) and who is likely to buy your services at the salary you desire. Product, Price, Place, Promotion. The 4-Ps of marketing.    Learn more about Lynn’s coaching here. 

 

 

Liz-small-150x150

Elizabeth Dexter-Wilson

Why do I think building professional relationships (a.k.a. networking) trumps the use of job boards? Let’s talk about the difference between hunting and farming.

Hunters use a basic strategy. They choose their weapon, they wait, they hide, they hope for prey to show up and, if/when it does, they move in for the attack. Hunting is mostly luck and passiveness with little control over when or if prey will show up. Sometimes hunters get lucky and succeed, other times they end up with nothing. If you are utilizing job boards for your job search, you are a hunter.

Farmers are very strategic. They plan and design their location. They plant, water and nurture their crops and livestock. They stay active and constantly pay attention to how this nurturing is working. If they need to make adjustments, they do so. They are constantly paying it forward in order to gain positive results. Farmers build relationships with their plants and livestock and these relationships pay them back tenfold. If you are spending your time building professional relationships, you are a farmer.

My final question is; Which one are you going to be?    Learn more about Elizabeth’s coaching here

 

 

ANNE_MARIE_COOLEY_profile photo-1Anne Marie Cooley

Job boards are résumé screening systems designed to seek out the ‘perfect’ candidate who matches a stated job description.  This sounds reasonable until you consider the numbers game that job boards rely upon.  The top sites have thousands of job postings and resumes and the #1 site powers the career sites for more than 10,000 websites!  You toss your résumé into the ‘black hole’ that is the online job board and move on.

Contrast this passive ‘one-way’ approach to spending your time on a job networking site.  [The first and foremost of these sites, LinkedIN, is a gateway to developing your professional network.]  A network that will enable you to pursue your career goals by making connections, joining groups and exchanging expertise.  A ‘two-way’ approach that increases your visibility and enables you to proactively seek out and followup on targeted opportunities.       Learn more about Anne Marie’s coaching here.

 

 

new john

 John Toomey

“Using a Job Board to find that next job is like picking the winning Powerball number for the next drawing, it is probably not going to happen!!! Our main focus in finding that next great job is building our network and finding the positions that never make it to the Job Boards”

Learn more about John’s coaching here. 

 

 

 

 

 

 

bb head shot suzanne 4:2

Bud Bilanich

I often tell my coaching clients that spending a day responding to ads on job boards is a day that would have been better spent at the beach, or the mountains, or whatever their favorite recreational activity.  First of all, many jobs posted on job boards are there solely for the sake for compliance.  By advertising on a job board, employers can say that they made a bona fide effort to attract a wide range of diverse candidates.  From personal experience with my corporate consulting clients, I know that many jobs they post on job boards are jobs for which they have already identified an internal candidate.  Second, job boards will hamper a targeted job search.  It becomes too easy to think, “I can do that job” and send off a resume instead of staying true to yourself and focusing on the type of job you want and the companies for whom you want to work.  Do yourself a favor, stay away from job boards.  Follow the JSAP model and you’ll be well ahead of the game.

        Learn more about Bud’s coaching here. 

 

 

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